Terms of Service for Merchants from the European Union and the United Kingdom

Please read these terms of service (“Agreement” or “Terms of Service”) carefully before using the website and services offered by SIA Joom (“Joom”). The Agreement sets out the legally binding terms and conditions for your use of the website at https://merchant.joom.com and Joom’s mobile applications (both iOS and Android) and web-site at https://www.joom.com/ (all together referred to as the “Site”). By using the Site, you agree to be bound by this Agreement, including those additional terms and conditions and policies referenced herein and/or available by hyperlinks, including the terms and conditions set out in the Merchant Help Center available at https://eu-merchant-help.joom.com/hc. This Agreement applies to all merchants (those, who are selling to users of the Site and hereinafter referred to as the “Merchants”, “Merchant” or “you”). Joom Intellectual Property Policy for Merchants constitutes an integral part of these Terms of Service and is available via https://merchant.joom.com/ip-policy/.

The contents of this Agreement include the main body as well as all the terms, conditions and policies including (but without limitation) legal statements, privacy policies that have been or will be published or released by Joom at any time. All terms, conditions and policies are an integral part of this Agreement and shall have the same legal effect as the main body of this Agreement.

1. Joom as a Marketplace and Merchant’s Agent

1.1. Joom provides a platform for Merchants who comply with Joom’s policies and requirements to offer and sell certain items.

1.2. Joom acts as a commercial agent of a Merchant within the scope of powers, rights and authorities set in this Agreement, including the powers and rights to negotiate and conclude transactions between Merchants and buyers on the Site, set the final price for the items listed on the Site (“Items”), ensure the delivery of Items sold via the Site, issue invoices for such Items, and (at Joom’s sole discretion) assist Merchants in the receipt and processing of buyer’s claims for refund and guarantee on behalf of Merchant.

Joom, as a commercial agent of Merchant, acts in Merchant’s name and at Merchant’s expense. Joom does not act as a commercial agent for a buyer.

1.3. Buyer’s payment obligation to Merchant shall be deemed as performed upon receipt of buyer’s payment by Joom (or its payment services provider, as applicable), and Joom via its payment services provider, as applicable, is responsible for remitting the funds to Merchants in the manner described in Joom’s and Merchant’s agreement with payment services provider. If Joom (via payment services provider) does not remit any such amounts to Merchant, Merchant will have recourse only against Joom (its payment services provider, as applicable) and not the buyer directly.

1.4. Notwithstanding the above mentioned in clause 1.2, Joom has no control over the quality, safety, morality or legality of any aspect of Items, the truth or accuracy of the listings, the ability of Merchants to sell Items or the ability of buyers to pay for Items.

Joom reserves the right to refuse Merchant’s application in the following cases:

• Absence of registration documents requested by Joom. To be admitted to the Site the Merchant shall be a legal entity or an entrepreneur properly registered in one of the European Union countries or in the United Kingdom as such legal entity or entrepreneur and shall be properly registered for VAT purposes in the country of its principal place of business and/or, where applicable and required, in the country of destination (i.e. the country of customer’s residence).
• Merchant’s product listing contains products either generally prohibited on Joom or prohibited and/or restricted for sale through the Site in the country of destination (i.e. the country from which the product can be ordered by the user) and/or in the Merchant’s country. Please also refer to paragraph 3.
• Merchant has low ratings on other marketplaces (e-commerce platforms) or is not present on them at all.
• There are bad references from trusted sources.

2. Merchant’s Eligibility

2.1. Merchants’ registration on the Site is available only to legal entities and entrepreneurs duly established in the EU or in the UK. By entering into the Agreement, you represent and warrant that all information provided by you or any other information which may be provided in the future is full, accurate and up to date and you are duly authorized to sell your Items through the Site in accordance with the requirements of this Agreement. Joom may refuse to provide an access to the Site to any entrepreneur or entity and change the Merchant’s eligibility criteria at any time upon its discretion.

2.2. You undertake to comply with all applicable laws and regulations regarding online sale, advertising (by offering Items you therefore advertise them on the Site) and any restrictions which apply to you and your activity on the Site. You hereby agree that you are fully responsible for any breach of such obligation (as well as any other obligation under or in connection with this Agreement) including the responsibility for any losses and damages that may be caused by such breach (including those arising from the claims of the third parties). You undertake to observe all Joom’s policies as stated in the Agreement and any other rules, policies and procedures that may be published from time to time on the Site by Joom, each of which may be updated by Joom from time to time without notice to you.

2.3. You agree to immediately notify Joom of any unauthorized use of your password or any breach of security. You also agree that Joom cannot and will not be liable for any loss or damage arising from your failure to keep your password secure. You undertake not to provide your username and/or password information to any other party other than Joom without Joom’s express written permission.

2.4. You shall keep your account information up-to-date and accurate, including a valid email addresses and correct bank account and any other payment details. To be able to sell Items on Joom you shall provide and maintain a valid payment information. If you do not comply with the aforementioned provisions, you assume all responsibility for losses caused by such failure to comply.

2.5. You have no right to transfer or sell your Joom Merchant account and username to another party.

2.6. Joom’s services are not available to Joom Merchants with temporarily or indefinitely suspended accounts. Joom reserves the right to refuse service to anyone, for any reason, at any time. Products that do not comply with Joom’s policies will be deleted from the Site. Merchants with repeated instances of noncompliance may have their accounts removed, access to the Merchant Dashboard revoked, and/or transactions cancelled.

3. Prohibited Items

3.1. Every Merchant is responsible for observing applicable laws and regulations of the EU and/or the UK as well as applicable laws and regulations of any other country of origin or destination, Joom’s policies and procedures, shipping restrictions and any other restrictions applicable to the Items and the selling process.

When you upload documents such as declarations of conformity, any mandatory or self-declaratory documents and certificates to the products you sell on the Site, you confirm and warrant:

• That such documents are valid, up to date, and relate to those products to which you upload them as supporting ones.
• If the documents are issued for a company or a person another than you, such documents are issued in the name of a manufacturer, distributor, or another establishment that has the obligation under the applicable legislation to obtain such documents and that such manufacturer, distributor, or other establishment obtained the documents in full legal compliance with the applicable procedures and legislation. In such a case you also confirm and warrant that you have the right to use and provide Joom with such documents and it will satisfy all requirements of any applicable legislation. If in accordance with the applicable legislation any such documents shall be issued in your name, you undertake to obtain or issue such documents and provide Joom with them prior to selling the products on the Site.

3.2. There are some types of Items that we don’t allow on the Site, even if they are legal and otherwise meet Joom’s selling criteria. The following types of Items may not be listed on Joom:

• Certain animal and plant species (such as exotic animals).
• Counterfeits.
• Goods coming from outside the EEA that have not been introduced in the EEA with the owner of the IP right or with its consent.
• Cultural heritage.
• Drugs and illegal substances.
• Firearms, explosives and ammunition.
• Human cells, genes, organs and body parts.
• All medicines (or other medical products and devices).
• Orthopedic products and prosthesis.
• Products that incite violence, fostered racial, ethnic or religious hatred, or advocated discrimination against any group.
• Radioactive material, flammable material, combustible, corrosive and explosive materials.
• Stamps in current use.
• Tobacco in general (including electronic cigarettes and hand rolling).
• Alcohol and drinks.
• Products without certificates or licenses which are mandatory for such types of products according to the regulations of the EU and/or the UK, applicable legislation of the country of origin and/or country of destination.
• Goods that do not comply with general or specific advertising or labelling rules applicable in the EU and/or the UK, the country of origin and the country of destination.

3.3. Products listed in paragraph 3.2 will be removed from the Site, and the Merchant’s selling privileges may be suspended and/or terminated.

3.4. In case of sale of non-perishable food products and food supplements (if permitted by the regulations of the EU and/or the UK, the applicable legislation of the country of origin and the country of destination), you guarantee and warrant that:

• Such products comply with the applicable legislation relating to food products (including, but not limited to any applicable customs regulations/restriction).
• Such products have labels with all mandatory information required by the country of origin and/or the country of destination (including, but not limited to EU Regulation No. 1169/2011 of 25 October 2011 on the provision of food information to consumers, local regulations of the country of origin and the country of destination regarding labelling and provision of the information on the local language).
• Information provided on the products is full and not misleading. Such information includes, inter alia, characteristics of the food and, in particular, as to its nature, identity, properties, composition, quantity, durability, country of origin or place of provenance, method of manufacture or production. Such information shall not attribute to the food effects or properties which it does not possess.
• Food supplements do not fall into the categories of medicines and do not require obtaining mandatory certificates (or, if food supplements require such certificates and can be sold online according to the applicable legislation, you guarantee and warrant that all necessary certificates are obtained).
• Food supplements marked as such products and that description and labeling of such products do not attribute to food supplements the property of preventing, treating or curing a human disease, or do not refer to such properties.

You hereby also guarantee and confirm that you are duly authorized to sell such products under any applicable legislation and agree that you remain entirely and exclusively liable for the sale of such products.

3.5. Please note that the Site’s audience may include children as young as 13 years of age. Items that may be inappropriate for children to view or buy may be considered as inappropriate for Joom.

4. Trade Control Laws

4.1. You must comply with all applicable laws and regulations of the EU and/or the UK, the country of origin and the country of destination when selling Items on Joom. You are responsible for determining all applicable trade control, customs and tax laws, obtaining any required government authorizations, and are liable for any penalties resulting from non-compliance.

5. Sanctioned Countries, Entities, and Individuals

5.1. Economic sanctions laws in the European Union, the United States and a number of other countries prohibit or restrict unlicensed transactions with parties (i.e., individuals, entities, government regimes) identified as engaging in terrorism, narcotics trafficking, weapons proliferation and other activities that threaten those countries’ national security, foreign policies or economies (“Denied Parties”). Various government agencies publish lists of such parties (“Denied Parties Lists”). In addition, many countries maintain trade sanctions and embargo programs against specific countries (“Sanctioned Countries”), such that unauthorized transactions involving these Sanctioned Countries are prohibited or restricted.

In order to comply with these and other legal requirements, it is Joom general policy that Items imported from or originating in the following countries and regions may not be sold on Joom:

• Cuba
• Iran
• North Korea
• Syria
• Sudan
• Crimea Region

No shipments or sales to parties in any of these countries may be conducted through Joom.

Accounts may not be opened or affiliated with a country or region that Joom does not support.

5.2. Additionally, Joom does not do business with or otherwise engage in or facilitate transactions involving individuals or entities that are subject to sanctions or other applicable trade control restrictions. This includes, but is not limited to parties listed on: the Specially Designated Nationals (SDN) and Foreign Sanctions Evaders (FSE) Lists maintained by the U. S. Department of the Treasury; the Entity List, Unverified List and Denied Persons List maintained by the U. S. Department of Commerce; the Consolidated list of persons, groups and entities subject to EU financial sanctions maintained by the European Union; the Consolidated List of Financial Sanctions Targets maintained by Her Majesty’s Treasury in the United Kingdom; the Consolidated List of Names, maintained by the Canadian Office of the Superintendent of Financial Institutions. This also includes certain parties that are owned or controlled by Denied Parties.

5.3. You must ascertain and comply with any additional sanctions compliance requirements that apply to your transactions, including updates to U. S. law. Non-compliance with U. S. sanctions laws and regulations can result in significant civil and/or criminal monetary penalties, as well as possible imprisonment, seizure of goods, and/or a ban from conducting business with U. S. companies.

6. Fees, Payments and Delivery

6.1. Joining and setting up a shop on Joom is free, unless Joom notifies otherwise. Joom’s commission rates for the commercial agent’s services under this Agreement are specified in the “Take Rate Policy on Joom” section in the Merchant Help Center. Commission for Joom commercial agent’s services under this Agreement amounts to a certain percentage from each Item’s original price (including VAT) agreed between Joom and Merchant and which is adjusted considering sales, promotions, special deals in accordance with clause 6.9 of this Agreement. Unless otherwise stated, all prices and fees are quoted in Euro. Joom reserves the right to determine a new applicable commission at any time upon its discretion.

6.2. Joom does not provide payment services. Joom is entitled to determine payment services providers who will take all necessary actions for payment, acceptance, acquiring, processing and servicing of payments associated with transactions between Merchant and buyer (“Payments service provider” or “PSP”). Joom reserves the right to designate any number of PSPs.

6.3. Joom supports business relations only with Merchants that use the payments services of PSP(s), designated by Joom. Merchant is responsible for performance of its obligations arising out of legal and business relations between Joom, Merchant and PSP, including paying all fees and providing all documents and information required by PSP. PSP shall hold the funds on behalf of Merchants and shall be responsible for provision of other payment services (remittance, withdrawal, etc.) in accordance with the agreements concluded by Merchant with PSP.

6.4. Merchant hereby authorizes Joom to:

6.4.1. Collect, process and disclose to PSP in connection with PSP payment services all necessary information on Merchant, its transactions that have been concluded on the Site with buyers.

6.4.2. Open accounts for the purpose of providing payment services by PSP to Merchant and send instructions to PSP to deduct the funds in these accounts to repay the amounts owed by Merchant to Joom under this Agreement and credit any amount into such account as determined by Joom in accordance with this Agreement.

6.4.3. Instruct PSP to freeze, unfreeze, credit, remit or debit the Merchant’s account with PSP. The amount of the funds subject to freeze (minimal security deposit) may be applied, in which case it will be set in the relevant section of the Merchant Help Center. In any case the withdrawal is available only after a safety clearance period of maximum 75 days and only in the amount available to you.

6.4.4. Issue invoices on behalf of Merchant for the sale of Items on the Site, taking into consideration necessary deductions of fees, compensation and remuneration owed to Joom and its engaged service providers.

6.5. Merchant may withdraw the authorization given under clauses 6.4.1.-6.4.3 of this Agreement by giving seven days’ prior written notice to Joom and PSP. The withdrawal of authorization shall be deemed effective upon expiration of the notice period stipulated in this clause and shall not have retroactive effect, i.e. it shall not apply to the transaction and/or activities of the Merchant and/or Joom and/or PSP occurred prior to the expiration of the notice period set out in this clause.

6.6. Merchant shall ensure that account balance with PSP has sufficient balance for payments of funds owed to Joom. You are responsible for paying all fees and applicable taxes associated with using the Site and selling Items on the Site.

6.7. Merchants are required to list prices for Items they sell through the Site and to provide Joom with a shipping price (including the return shipping costs in case the customer expresses its wish to return the item within any period from the order date until 14 calendar days followed after the date of the item’s receipt or under the guarantee). A return label is enclosed in each parcel sent for potential return of the goods in case the customer requests so. Joom may also provide Merchants with a solution for the return shipping labels’ generation.

6.8. Joom reserves the right to:

6.8.1. Set or adjust the final prices of Items and determine the shipping costs displayed to users.

6.8.2. Initiate sales, promotions, special deals in relation to Items offered by Merchants on the Site.

Provisions of clauses 6.8.1 and 6.8.2 do not affect the amount or percentage Joom has agreed to pay to Merchant for Items sold by such Merchant (provided in clause 6.1. above).

6.9. Sales, promotions, special deals initiated by Merchant on the Site are subject to a prior written approval by Joom and shall be made in compliance with the applicable laws and regulations of the EU and/or the UK and the laws and regulations of the Merchant’s place of business. Joom and Merchant may agree on other sales, promotions, special deals in relation to Items offered by Merchants.

6.10. Unless otherwise informed by Joom, the default payment period for Merchants is 30 calendar days since the shipment date, confirmed by the data of the tracking number. Joom intends to provide necessary information to PSP for the pay-out to Merchant not later than 30 calendar days from the shipment date. 

Joom will pay Merchants for their completed transactions 2 times a month. This payment will be a net amount: Merchant’s items’ prices less Joom’s commission, any refund and compensations. In the event Joom introduces a new service, the fees for that service (added to a commission defined in 6.1.) are effective from its launch date and will be charged from amounts payable. Transactions that cannot be confirmed as delivered may be ineligible for payment. Any payment instructed by Joom to PSP will be net of the amount due for the logistics and related services provided to you by Joom Logistics Limited (“JL”) as per separate agreement (Joom Logistics Shipment and Delivery Terms available at merchant.joom.com/jl-terms/version1) in case Merchant uses JL’s channels for the delivery of orders and other services specified in the mentioned terms.

6.10.1. In case there are any amounts due, and they have not been paid as provided in these Terms and within the period specified, Merchant shall notify Joom via email or other means specified in these Terms or available in the Merchant’s account. If the amounts due have not been paid due to any problems on the Merchant’s side (including, but not limited to incorrect payment details, change of the legal entity on the Merchant’s side that is non-compliant with Joom’s KYC requirements, any Joom’s terms and policies or any applicable legislation), Merchant shall contact Joom and provide Joom with the correct information as soon as possible.

If Joom finds out that there are any unpaid amounts that Merchant does not claim to be paid, Joom will inform the Merchant accordingly and send a notification letter via email or post. Merchant shall respond to such letter and either confirm the amount payable and provide Joom with any information that may be requested to execute the payment or provide Joom with evidence that the amount is not correct within 10 business days after the date when the letter is sent. If Merchant does not reply to the letter and does not contact Joom on this matter within 6 (six) months from the date of the letter or the Merchant is liquidated and none of its legal successors contact Joom, Joom reserves the right to write-off the unpaid amounts without any notification to Merchant.

6.11. Ordered Items shall be shipped by Merchants to customers at the Merchant’s expense within 4 business days after payment receipt date by Joom’s PSP.

6.12. Any return of the item in accordance with a guarantee (as determined in Joom’s policies) or if done after the order has been made or within 14 calendar days after the item’s receipt must be free of charge for the buyer and shall be done at the Merchant’s expense. In other cases, returns shall be made at the expense of the buyer. All Items may be returned except for those Items which cannot be returned under the applicable laws and regulations of the country of destination. Merchant is obliged to indicate a full information with all necessary details for a return shipping and is liable for any losses caused by failure to meet these requirements.

6.13. In the event Joom introduces a new service, the fees for that service (added to a commission defined in 6.1.) are effective from its launch date.

7. Listing and Selling

7.1. By listing an item on the Site, you warrant that you and all aspects of the item comply with Joom’s published policies (regarding IP rights protection, guarantees, personal data protection, advertising, etc.). You also warrant that you are legally authorized to sell the item. You must accurately describe your item and all terms of sale on your Joom account page. Your listings may only include reliable text descriptions, graphics, pictures and other contents relevant to the sale of that item. All Items must be listed with appropriate and truthful tags. Each listing must accurately and completely describe Item(s) for sale in that listing. If the “in stock” quantity is more than one, all Items in that listing must be identical.

7.2. All sales made via the Site are binding for Merchants. The merchant is obligated to ship the order or otherwise complete the transaction with the buyer in a prompt manner, unless there is an exceptional circumstance, such as: the transaction cannot be completed due to laws, regulations, policies, natural disasters, wars, strikes and other unforeseen factors. The cost and losses arising from not completing orders in time shall be undertaken by Merchant.

8. Ranking. Promotional Activities

8.1. Ranking of products as the results of the user’s search query depends on several factors and their various combinations, aimed at optimizing the search query results for a particular user.

The ranking of products is determined by an automated ranking algorithm. The main parameters used by the ranking algorithm are those that indicate the product’s relevance for a particular user and are based on the overall product’s popularity among the Site’s users. Such parameters vary depending on a particular user’s history, search query wording, the relevance of products to such wording, etc. There is no exhaustive list of parameters as their number and degree of impact are different with regard to different users. In other words, the more product, its description, tags, rating, price, availability to a particular region (country of destination), etc. correspond to a user, its history, preferences, search wording, etc., the more chances for such product to be on the top of the search query results. Product’s popularity is determined based on the set of criteria, including, but not limited to the number of orders, number of reviews and the product’s rating according to such reviews, product’s price, popularity and reliability of the product’s brand. The algorithm used for determining products popularity is dynamically updated and may change the prioritization of one criterion over others influencing product ranking on the Site.

Ranking of products is based not only on the popularity of the product as compared to all other products on the Site but also on their popularity within particular products categories. Popularity includes, for example, the number of views of a particular product, number of orders and number of reviews. For example, if there are no products with orders history in a product category or none of them has a review, the algorithm will use other criteria to determine prioritization between the products within such category (such as brand, product’s price, etc.). Popularity includes, for example, number of views of a particular product, number of orders and number of reviews.

To understand better what parameters can affect your products’ ranking, please find below examples of parameters used by the ranking algorithm to determine which products correspond to a search result most:

• Wording of the query: products containing the words corresponding to the search query will be prioritized and will appear among the search query results more frequently.
• Product’s category: products from the category with the name corresponding to the query wording most will be prioritized among the search results.
• Product’s name, description and tags: products with names, words in descriptions and tags assigned by merchants corresponding to the query wording most will be prioritized.
• Merchant’s store name and the brand name: the degree of matching the search query wording with the names of the store and the brand, and the popularity of the store and the brand affect the search query results.
• Quality (such as relevance and clarity) of the information on the product provided by the Merchant and its level of detail.

The accurate and complete product description, the clear and full name of the product, product’s photos of high quality among other factors may lead to the increase in the product’s card views by the users and, therefore, may affect the frequency of the product’s appearance among the search query results. In particular, all the above-mentioned factors may affect the frequency of the product’s card access by the users, while the frequency of such access and the number of times users add a particular product to saved items or a product card in their turn increase the frequency of appearance of such item in the relevant searching results.

Products promoted via Joom Ads (as defined below) may constitute approximately up to 30 per cent of search results. The certain proportions vary depending on the search query and the number of products on the Site corresponding to the query.

8.2. There is a section on the main page on the website version of the Site as well as in the app version, which contains the set of products that are shown to a user prior to or without any search query. Products are chosen to such section on the Site by the automated algorithm as well.

The first and main set of rules used by the algorithm to choose products to be shown to a user in such section can be described by three main groups of products that will be chosen by the algorithm:

• Products to be chosen to the section shall have reviews from the users. This part will also include the products from stores that have Top Store status (please refer to the relevant section of the Merchant Help Center to familiarize yourself with the Top Store functionality and criteria). The proportion between products with reviews and products from Top Stores will depend on a user’s region (for example, not every merchant having Top Store status can deliver products to a particular user’s country), user's history on the Site, etc.
• Products promoted via Joom Ads will consist approximately up to 30 per cent of all number of products visible in the section.
• Randomly chosen products will also be included in the section. The randomness of such selection means that the algorithm will freely choose the products to be shown among all the products that are available to a particular user, even if such products do not have views, reviews, etc.

As soon as the set of products is composed using the above criteria, the following criteria are used by the algorithm to adapt the section to a particular user:

• Whether a particular product can be delivered to the user’s country.
• Merchant’s performance in a user’s country (rate of cancellations of orders, rate (number) of returns, etc).
• User’s preferences (i.e. previous interactions of a user with products, products categories, etc.).

Please note that the algorithm is created and set in such a manner that will be intended on showing products that are the most relevant to a particular user.

8.3. There are certain promotional instruments available to the Merchant, the information on which can be found in the Merchant Help Center, such as special promotions, daily promotions, and Joom Ads (Joom Ads Terms of Service with detailed information about the tool available at https://merchant.joom.com/ads-terms/). The Merchant’s products participating in the promotions will appear in the search query results among other products satisfying the above-mentioned criteria (i.e. they match the search query wording, etc.), and in addition, they will be automatically prioritized over the products not participating in the promotions. Besides, the Merchant’s products participating in the promotions will be shown in the relevant search query results being supplemented by the standard discount badge or the “SALE” discount badge.

Please refer to the relevant sections of the Merchant Help Center to be sure that you are aware of the most up-to-date information on promotional instruments and the way the Merchant can use them.

8.4. When you place the product offers on the Site You agree that your products can be advertised via external marketing tools of third-party advertisers, including, but not limited to social network and search engines platforms.

Products advertised via external marketing channels are chosen by the algorithms using a set of different criteria such as product’s reviews, the number of orders of this product, the product’s price as compared to other identical or similar products, etc. In general, the more popular a particular product the higher chances for it to be chosen by the algorithm to the external advertising. For the targeted advertising, the history of a particular user’s interaction with products on the Site predetermines the products to be advertised to such users via advertising channels.

The algorithms automatically update the prioritization of products between themselves using the above-mentioned criteria that are dynamically and automatically updated. The more popular the particular product becomes, the higher chances that it will be chosen by the algorithm for external advertising. Please note that external advertisers have their own set of rules that may affect the visibility and frequency of appearance of a particular product or product category on the advertiser’s platform. Joom cannot influence the advertiser’s platform rules and advertising mechanisms, as the result, neither the number of Merchant’s products that will be accepted for promotion and visibility of Merchant’s products in the external marketing channels.

Joom reserves the right to use certain products and/or categories of products for external advertising tests purposes. Such tests are limited in time and/or market of destination and help Joom to estimate the efficiency of advertising tools regarding such product categories or items and improve internal algorithms.

9. Access to Data

9.1. Joom as the provider of the platform has access to the information provided by or related to the Merchant and its activities on the Site (including, inter alia, Merchant’s legal entity registration details, full names of Merchant’s representatives, their email addresses and other contact details, other information provided by the Merchant during the registration and KYC process, information on the Merchant’s activities on the platform, its products, orders, available stocks). Categories of such data are specified in the Merchant Help Center (in particular, in “Set up your Account” and “KYC Profile” sections) and Joom’s API for Merchants available at api-v3-docs.merchant.joom.com. Merchant has access to such data provided to Joom via Merchant’s account on the Site.

Joom as the operator of the Site has access to personal data provided both by Merchants and users. Categories of personal data and details related to such data processing or sharing are specified in the Privacy Policy, available at joom.com/en/privacy, relevant sections of which are incorporated herein by reference.

Merchants have access to the information related to orders and required for orders fulfilment, dispatch, and other related purposes. Availability of categories of such data depends on the method of products shipping (i.e. via JL’s providers or via logistics routes to be chosen by Merchants themselves), logistics channel, country of dispatch, transit and destination. If the Merchant fulfill the order via channels other than JL, it will be provided with the data necessary for the dispatch of the items such as the full name of the user who made the order, the user’s phone number, address specified by the user as the delivery address. The Merchant has access to the above-mentioned information regardless of the logistics channel in case its provision is required under the legislation of Merchant’s country of registration. For the same regulatory reasons of the Merchant’s country or countries of transit, Merchants may be provided with passport details of users who ordered Merchant’s products on the Site. If the Merchant fulfills the order via JL’s channels, the Merchant will be provided with the country and city of destination and ZIP code of the final recipient. For more information about JL, please refer to Joom Logistics Shipment and Delivery Terms. The Merchant has access only to the information referred to above that relates to the Merchant, its performance, orders, and does not have access to any such information provided by or to other Merchants.

There is a separate section in the Merchant’s account on the Site called “Analytics”. Via the mentioned section the Merchant may have access to the information about Merchant’s performance on the Site. For more details as to how the Analytics section works, please refer to the “Analytics tabs” section of the Merchant Help Center. The information available via the mentioned section will include the information about your performance on the Site only and does not give access to information about the performance of other Merchants on the Site.

Categories of information referred to above may be updated by Joom from time to time due to changes in the applicable legislation, types of services introduced and provided to the Merchant or Site’s rules. To ensure that you are aware of the most up-to-date information on the types of data provided to Joom, analytics, the Merchant’s performance metrics, please check your account on the Site (if you are already a registered merchant) and/or familiarize yourself with the relevant sections of the Merchant Help Center, including the “Account” section.

Joom reserves the right to use third-party providers of specific services (such as CRM service providers) mainly for more efficient communication with Merchants (for example, to assign particular Merchant support managers as responsible for cooperation with the Merchant and to maintain such communication), and such involvement cannot be opted out by Merchants as it is necessary for proper operation of the Site and due level of provision of Merchants with services. Please contact merchant support team for further information on such providers.

The technical and contractual access to any of the information referred above, available at the Merchant’s account on the Site and provided to Joom within the term of this Agreement will be blocked in case of termination of these Terms.

9.2. The above information and aggregated data, including data related to the Merchant’s performance on the platform, will be available to Joom during the whole term of this Agreement and upon its expiration or termination for any reason and may be used by Joom (and Joom hereby reserves the right to use any such data and information), for example, to improve and subsequently develop the platform and the services, create new features and services or increase the quality of the existing features and tools, and improve the platform’s security mechanisms unless there are any mandatory provisions of the applicable legislation that restrict or prohibit Joom to use such information.

10. Prohibited, Questionable and Infringing Items and Activities

10.1. You are solely responsible and liable for your conduct and activities on the Site and/or with regard to Joom and any and all data, text, information, usernames, graphics, images, photographs, profiles, audio, video, Items, and links (together, “Content”) that you submit, post, and display on Joom.

10.2. Restricted Activities:

Your Content and your use of the Site:

• Must not be false, inaccurate or misleading.
• Must not be fraudulent or involve the sale of illegal, counterfeit or stolen Items.
• Must not infringe any third-party’s copyright, patent, trademark, trade secret or other proprietary or intellectual property rights or rights of publicity or privacy.
• Must not breach this Agreement, any Site policy or community guidelines, or any applicable law or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising).
• Must not breach the rules set out in the Prohibited Activities and Basic Platform Rules sections of the Merchant Help Center.
• Must not contain Items that have been identified as hazardous to consumers.
• Must not be defamatory, libelous, unlawfully threatening, unlawfully harassing, impersonate or intimidate any person (including Joom staff or other users), or falsely state or otherwise misrepresent your affiliation with any person, through for example, the use of similar email address, nicknames, or creation of false account(s) or any other method or device.
• Must not modify, adapt or hack Joom or modify another website so as to falsely imply that it is associated with Joom.
• Must not solicit business for, direct sales to, or promote any website, service, or entity outside Joom.
• Must not violate this Agreement, any rules and/or policies of the Site or any applicable law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising).

10.3. Furthermore, you must not list any item on the Site (or conclude any transaction that was initiated using Joom’s service) that, by paying to Joom a commission fee, could cause Joom to violate any applicable law, statute, ordinance or regulation, or that violates the applicable Terms of Use. Joom has the right to freeze the account temporarily or permanently. Joom reserves the right to refund the loss with your frozen capital.

10.4. Merchant authorizes Joom as an agent of Merchant to handle and resolve buyer’s claims and complaints that relate to refunds and guarantee in accordance with the policies set by JOOM and/or PSP. All the payments owed to Merchant shall be made by deducting or withholding the amounts of refund, compensation and other fees determined by Joom. Merchants should agree to our decision on the refunds, if they believe they are unduly affected, they should follow Joom’s standard Merchant dispute route. Joom will notify you of the result and reserve the right of final explanation. Joom may decide to implement a policy that allows Joom to withhold payment or other due payments according to this Agreement. If Joom has reasonable doubts to believe that any actions or behaviors of the Merchant may cause disputes and/or may lead to fees, penalties or customers’ claims, Joom has rights to make necessary steps to postpone payments to the Merchant and/or withhold amount payable or other due payments according to this Agreement, until all investigations of those actions and behaviors have completed.

10.5. You agree that Joom has no obligations to keep information, update information or send you the latest information in the case of suspending or ceasing your account.

10.6. Without limiting Joom’s remedies for any violation of any provision above (or any other provision in any other agreement between you and Joom), if Joom (in its sole discretion) determines that you violate any of the above provisions, Joom may, temporarily or permanently, freeze your account (including, without limitation, any amounts therein and any payment to you therefrom).

10.7. You agree to fully indemnify and hold Joom harmless for any losses, damages, costs, expenses (including legal fees) and liabilities which Joom may incur in connection with any suit, claim, proceeding or complaint caused by Merchant’s infringement of any third-party’s copyright, patent, trademark, trade secret or other proprietary or intellectual property rights or rights of publicity or privacy as well as any violation of Joom Intellectual Property Policy for Merchants. Joom reserves the right to use any other remedy available under this Agreement or the applicable law in case of violation of a third-party rights caused by the third-party rights’ infringement by the Merchant.

11. Content

11.1. Joom does not claim ownership rights in your Content. You grant Joom a license solely to enable Joom to use any information or Content you supply Joom with, so that Joom is not violating any rights you might have in that Content. You grant Joom a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable right (with the right to authorize sublicensing) to exercise the copyright, publicity, and database rights you have in the Content, in any media now known or not currently known, with respect to your Content. You agree to allow Joom to store or re-format your Content on Joom and display your Content on Joom in any way as Joom chooses.

11.2. Joom will only process your personal information in accordance with Joom’s Privacy Policy.

11.3. Joom is the data controller with respect to any Joom user data collected through our Services. The Merchant acts as a data controller with respect to the user data in connection with performance of sale contracts concluded with such users. Merchant shall at all times comply with the applicable legislation, including but not limited to, the EU General Data Protection Regulation. The Merchant is limited to using such data for performance of the sales contract and may not use it for, among others, marketing purposes.

11.4. By posting Content on Joom, it is possible for an outside website or a third party to re-post that Content. You agree to hold Joom harmless from any dispute concerning this use.

12. Complaints. Mediation and Dispute Resolution. Exemption Clause

12.1. Both Joom and Merchant shall take reasonable steps in order to resolve any disputes amicably, timely and in an efficient manner. In the event a dispute arises between the Merchant and Joom, the Merchant shall contact Joom via merchant@joom.com or via the merchant support chat available in the Merchant’s account (standard complaint-handling procedure).

The Merchant has the right to file any complaint or notify Joom on any issue it might need to resolve in connection with its use of the Site, in particular, related to the following issues:

• Alleged non-compliance by Joom with any obligations laid down in these Terms or any other applicable rules or regulations which affects or affected Merchant.
• Technological issues which relate directly to the provision of the services to the Merchant by Joom or Merchant’s access to the Site.
• Measures taken by, or behavior of, Joom which relate directly to the provision of services under these Terms.

Any claim or request filed with the standard complaint-handling procedure will be reviewed by the Joom’s merchant support team based on these Terms and any other terms, conditions and policies applicable to the Merchant. In case the merchant support team needs further information to consider the request, the Merchant will receive a request for clarification or provision of any such additional information, while the time to process the claim may be extended. The average time for response to the Merchant’s request is shown in the merchant support chat. In case of contacting the merchant support team via merchant@joom.com, the time required for the response to be provided depends on the matter of complaint, however, issues related to the operations on the platform and technical features are usually provided within 1 business day. However, the shown approximate time for response depends on the complexity of the issue in question and cooperation of the Merchant and may be extended.

A reply to the Merchant’s request generally provided via the same channel of communication that was used by the Merchant for submission of the request unless the Merchant is informed otherwise.

12.2. Mediation:

12.2.1. If the Merchant and Joom haven’t reached an agreement via the standard complaint-handling procedure, in order to resolve a dispute related to these Terms and Merchant’s use of the Site, each Party has the right to initiate mediation procedure under the terms provided below. By the moment of initiation thereof, the issue of the dispute shall not be older than six (6) months (i. e. the final decision or communication on the same issue within the standard internal complaint-handling procedure took place not later than 6 months prior the mediation procedure initiation). The mediation procedure is of a voluntary nature and does not preclude any of the parties to initiate judicial procedures in accordance with the dispute resolution clause (10.3). By the initiation of the mediation procedure the Merchant shall be a duly registered business entity or entrepreneur in the EU or in the UK.

12.2.2. Each party has the right to submit a dispute to the mediation organizations specified below if the issue or claim has not been resolved with Joom amicably via the standard complaint-handling procedure:

• The Latvian Chamber of Commerce and Industry (LCCI) (https://www.chamber.lv/en/node/220), or
• e-POM (https://e-pom.eu), or
• ADR Group (http://www.adrgroup.co.uk/DisputeResolution/civil-and-commercial-mediation), or
• RetailADR (https://www.retailadr.org.uk/).

In case the mediation terms are no more available via the above links, please contact Joom or the organization providing the mediation services directly.

Please note that in order to proceed with any of the above mediation organizations, the parties may be required to conclude a separate mediation agreement.

The parties are free to propose and agree on any other mediator or mediation organization.

12.2.3. Both Parties shall be engaged in mediation and participate in resolving the dispute in good faith. Joom will not be obliged to engage in mediation if the Merchant brings proceedings on a subject in relation to which it has previously brought proceedings seeking mediation, and the mediator has determined in that case that the Merchant has not acted in good faith, or if the Merchant previously made repeated unsuccessful mediation attempts.

12.2.4. The language of the mediation procedure shall be English. The parties agree that the mediation procedures shall be held online unless the parties agree otherwise. The number of mediators shall be one.

12.2.5. The resolution issued by the appointed mediator shall be considered as non-binding.

12.2.6. Upon initiation of the mediation procedure each Party shall pay 50% of the administrative costs and mediator’s fees. The final allocation of the costs and fees of mediation and reimbursement of the paid costs and fees (if any) of one Party by another shall be decided by the mediator.

12.2.7. In order to make the mediation procedure faster and more efficient, Joom reserves the right to share with the mediation organization and the appointed mediator any necessary information related to the Merchant, including information related to the Merchant’s account and correspondence between the Merchant and Joom.

Should the Parties fail to reach an agreement at the end of the mediation procedure or the mediation procedure cannot be held or completed due to the Merchant’s actions, omissions or inactivity, the dispute may be referred to the competent court. In case of the initiation of the judicial proceeding before or during the mediation procedure, the final decision of the competent court will stop the mediation procedure, and each party shall bear its own costs and expenses associated with the mediation.

12.3. Dispute Resolution:

Any dispute arising from or in connection with the subject matter of this Agreement shall be subject to the exclusive jurisdiction of the courts of England and Wales. Use of the Site is not authorized in any jurisdiction that does not give effect to all provisions of the Agreement, including without limitation, this section.

12.4. Should you have a dispute with one or more users or any third party, you release Joom (and its officers, directors, agents, subsidiaries, joint ventures and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes.

12.5. Joom, for the benefit of Merchants and at its sole discretion, may take reasonable efforts to help Merchants to resolve disputes. For avoidance of any doubts, Joom has no obligation to resolve disputes between Merchants and users or between Merchants and outside parties. To the extent that Joom attempts to resolve a dispute, Joom will do so in good faith and in accordance with Joom’s policies. Joom has no power and will not make judgments regarding legal issues or claims.

13. Joom’s Intellectual Property

13.1. Joom, and other Joom graphics, logos, designs, button icons, scripts, and service names are registered trademarks of SIA Joom. Joom’s trademarks may not be used, including as part of trademarks and/or as part of domain names or email addresses, in connection with any product or service in any manner that is likely to cause confusion.

14. Breach

14.1. Without limitation to any other remedies, Joom may unilaterally decide to immediately remove Content, warn Joom’s community of a Merchant’s actions, issue a warning to a Merchant, temporarily suspend the Merchant’s account, temporarily or indefinitely suspend Merchant, Merchant’s account privileges, terminate a Merchant’s account, prohibit access to the Site and/or take technical and legal measures to keep a Merchant off the Site and refuse to provide services to a Merchant if any of the following applies:

• Investigation of Merchant’s actions on the Site.
• Breach by the Merchant of this Agreement, the Privacy Policy or other policies, rules and community guidelines incorporated herein.
• Joom is unable to verify or authenticate any of Merchant’s personal information or Content.
• Joom believes that a Merchant is acting inconsistently with the letter or spirit of Joom’s policies, has engaged in improper or fraudulent activity in connection with Joom or Merchant’s actions may cause legal liability or financial loss to Joom’s Merchants or to Joom.

14.2. In case of any suspension or restriction of the services by Joom, the Merchant will be notified accordingly.

15. Privacy

15.1. Except as being provided in Joom’s Privacy Policy, Joom will not sell or disclose your personal information (as defined in the Privacy Policy) to third parties without your explicit consent.

16. No Warranty

16.1. Joom, Joom’s subsidiaries, officers, directors, employees and Joom’s suppliers provide Joom’s website and services “as is” and without any expressed, implying or statutory warranty or condition. Joom, Joom’s subsidiaries, officers, directors, employees and Joom’s suppliers specifically disclaim any implied warranties of title, merchantability, performance, fitness for a particular purpose and non-infringement. In addition, no advice or information (oral or written) obtained by you from Joom shall create any warranty.

17. Liability Limit

17.1. In no event shall Joom, and (as applicable) Joom’s subsidiaries, officers, directors, employees or Joom’s suppliers be liable for any damages whatsoever, whether direct, indirect, general, special, compensatory, consequential, and/or incidental, arising out of or relating to the conduct of you or anyone else in connection with the use of the Site, Joom’s services, or this Agreement, including but without limitation, lost profits, bodily injury, emotional distress, or any special, incidental or consequential damages.

17.2. Joom’s liability, and (as applicable) the liability of Joom’s subsidiaries, officers, directors, employees, and suppliers, to you or any third parties in any circumstance are limited to the greater of (a) the amount of fees you pay to Joom in the 12 months prior to the action giving rise to liability, and (b) 100 Euro.

18. Indemnity

18.1. You agree to indemnify and hold Joom and (as applicable) Joom’s parent, subsidiaries, affiliates, officers, directors, agents, and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third party due to or arising out of:

• Your breach of this Agreement or the documents incorporated by reference, or your violation of any law or the rights of a third party.
• Your breach of agreements with PSP.
• Revocation of authorizations given to Joom under this Agreement or agreements with PSP.

19. No Guarantee

19.1. Joom does not guarantee usable, timely, secure, correct, continuous, uninterrupted access to the Site, and operation of the Site may be interfered with by numerous factors outside Joom’s control. Joom is not responsible for any services breaking down, including (but without limitation) system corruption or other situations that may affect receiving, processing, testing, completion or settlement of transaction.

20. Legal Compliance. Taxes

20.1. You shall comply with all applicable regulations and international laws, statutes, ordinances and regulations regarding your use of the Site and any Joom service and, if applicable, your listing, solicitation of offers to purchase, and sale of Items. You hereby also agree and undertake to comply with all applicable laws and regulations of the country of customer’s residence, including, but not limited to, all applicable consumer protection regulations and restrictions.

In addition, you shall be responsible for paying taxes applicable to the sales of Items you make on the Site (excluding any taxes on Joom’s net income). Please note that you may be required to register for the tax purposes in the EU member states or in other country in accordance with effective legislation and regulations of such country. If this is the case, you undertake to comply with all applicable requirements of a particular EU member state, the UK and/or such another country (whichever is applicable) and are fully responsible for such compliance, including any consequences for any breach resulted from non-compliance with the applicable laws and regulations. If Joom is held liable for your non-compliance with such requirements (i. e. for non-registration for VAT purposes in the customer’s country and/or for non-payment of any applicable taxes), you agree to release Joom from any and all claims, liability, costs, damages or other obligations arising out of your breach of the applicable laws and regulations and agree to compensate Joom any costs, fees and penalties upon receipt of such request from Joom. Joom hereby reserves the right to charge any such costs, fees and penalties from the amounts payable to you for the Items sold on the Site in accordance with these Terms.

20.2. In an effort to remain compliant with respective tax and consumer legislations, we strongly encourage our Merchants to maintain good standing with respect to custom and value-added taxes or VAT, where applicable.

20.3. Merchants shall take any measures required by the applicable legislation in order to comply with the EU VAT rules effective as of 1 July 2021. Such new legislation consists, inter alia, of Council Directive 2006/112/EC of 28 November 2006 on the common system of value added tax, Council Directive (EU) 2017/2455 of 5 December 2017 amending Directive 2006/112/EC and Directive 2009/132/EC as regards certain value added tax obligations for supplies of services and distance sales of goods, Council Implementing Regulation (EU) 2017/2459 of 5 December 2017 amending Implementing Regulation (EU) No 282/2011 laying down implementing measures for Directive 2006/112/EC on the common system of value added tax, Council Directive (EU) 2019/1995 of 21 November 2019 amending Directive 2006/112/EC as regards provisions relating to distance sales of goods and certain domestic supplies of goods, Council Implementing Regulation (EU) 2019/2026 of 21 November 2019 amending Implementing Regulation (EU) No 282/2011 as regards supplies of goods or services facilitated by electronic interfaces and the special schemes for taxable persons supplying services to non-taxable persons, making distance sales of goods and certain domestic supplies of goods (“EU VAT rules”).

To ensure the correct application of the new EU VAT rules, the Merchant agrees to be bound by the following obligations:

• Merchant shall provide Joom with full and valid information that may be required or requested by Joom in order to comply with the EU VAT rules including, but not limited to the information on the location of goods at the point of sale.
• Merchant with the registered place in the EU shall notify Joom in case it offers items located outside of the EU at the moment of sale (i.e. at the moment of conclusion of the contract for sale with the user).
• Merchant with the registered place in the UK shall provide Joom with the information on the ownership over the items stored on the territory of the EU at the point of sale and shall ensure that the value of items in one package (merchant’s parcel) does not equal or exceed EUR 150.
• Merchant shall ensure its compliance with the invoicing requirements of the country of its tax residence and the country of destination (i.e. user’s country) with regard to the sales for which the Merchant is obliged to account for VAT and shall ensure it does not issue invoices for sales for which it is Joom’s obligation to account for VAT.
• In case the Merchant becomes aware of the Joom’s IOSS VAT identification number (“IOSS number”), Merchant shall ensure that it uses the IOSS number only for the items (parcels with items) sold via the Site and only in cases when Joom is obliged to account for VAT. Merchant shall also take all reasonable actions and introduce all necessary measures in order to ensure confidentiality of the IOSS number. If Merchant transmits the IOSS number to any third parties, including its affiliated parties or logistics providers, Merchant shall ensure that there is an agreement between the Merchant and such affiliates or third party (parties) on confidentiality, non-disclosure and correct use of the IOSS number.
• In case the Merchant discloses the IOSS number, whether intentionally or not, it shall notify Joom immediately and take all possible actions in order to cease unauthorized use of the IOSS number.
• In case of any investigation of unauthorized use of the IOSS number, the Merchant shall actively and timely cooperate with Joom in order to investigate such unauthorized use and any related circumstances. In particular, the Merchant agrees to provide Joom with any documents and information that may be related to the use and transmission of the IOSS number.
• In case Joom incurs any losses due to the Merchant’s incorrect use of the IOSS number, any Merchant’s actions or omissions with regard to compliance with any VAT obligations, the Merchant shall compensate Joom with any such losses incurred, including any overpayment of VAT, fines imposed on Joom or any its affiliated or third parties involved and associated legal fees.
• Merchant shall comply with any other rules specified in the Merchant Help Center related to the compliance of Joom and the Merchant with the EU VAT rules.

Joom cannot be held liable for any actions or omissions of the Merchant resulted in non-compliance with any applicable VAT legislation, including EU VAT rules.

21. Severability

21.1. If any provision of this Agreement is held unenforceable, then such provision will be modified to reflect the parties’ intention. All remaining provisions of this Agreement shall remain in full force and effect.

22. No Partnership, No Commission Agreement

22.1. Merchants have no right to represent Joom to make or accept any offers or acceptance on behalf of Joom. Merchants cannot make any statements at any circumstance that may cause conflict with these Terms of Service. This Agreement does not establish an exclusive partnership between Merchants and Joom.

22.2. This Agreement shall not be considered the commercial commission agreement and/or the commission agreement. This Agreement does not establish relations between Joom as the commission agent and the Merchant as the commitment.

23. Modification and Termination of the Joom Service

23.1. Joom reserves the right to change the services, some or all the terms, conditions and policies of the service at any time. In case of the launch of any new terms or change of this Agreement, you will be notified 15 calendar days prior to any such update or change. Upon expiration of the above-mentioned term your log in or further use of the “Service” shall be considered as your confirmation of acknowledgement with and acceptance of the revised, updated Agreement. The 15-day notice period can be extended by Joom if any such update or change require Merchants to make technical or commercial adaptations in order to comply with the change. Any such extended term will be communicated by Joom to the Merchants in the notification.

If the Merchant continues to use the service during the 15-day notice period (for example, submits new goods or otherwise explicitly expresses its intention to continue to use the Service), such Merchant’s actions shall be considered as clear affirmative actions to waive the notice period, except in cases where the reasonable and proportionate notice period is longer than 15 days because the changes to these terms, any other terms, conditions and policies of the service require the Merchant to make significant technical adjustments. In such exceptional cases, the notice period will not be considered as automatically waived.

If the Merchant does not agree to any alteration or amendment of the terms, conditions and policies, the Merchant shall terminate this Agreement by submitting a written notice to Joom within 15 days from receipt of the notification from Joom. The moment of sending the notification by Joom is considered to be the moment of the notification receipt.

23.2. The above-mentioned 15-days period does not apply in the following cases:

• It is waived in an unambiguous manner by the Merchant concerned.
• The need to implement the change without respecting the notice period stems from a legal or regulatory obligation incumbent on Joom under any applicable law.
• Changes are of minor nature (i. e. editorial ones which do not change the content or meaning of these Terms).

23.3. The Merchant has the right to terminate the Agreement at any time with at least 30 days prior written notification of Joom. The access to the Merchant’s account will be blocked upon expiration of the mentioned period.

23.4. Joom reserves the right to terminate the Joom service for any reason, at any time (including but not limited to the cases when Merchant’s and PSP’s agreement is terminated or Merchant’s account with PSP is closed) with at least 30-day prior notification sent to the Merchant.

23.5. Unless separately stated, any new content that will expand the scope of this Agreement shall be subject to this Agreement and shall be considered as a part thereof.

24. Choice of Law

24.1. This Agreement shall in all respects be interpreted and governed by the laws of England and Wales.

25. Survival

25.1. Sections 6 (Fees, Payments and Delivery), 9 (Access to Data), 11 (Content), 12 (Complaints. Mediation and Dispute Resolution. Exemption Clause), 13 (Joom’s Intellectual Property), 14 (Breach), 15 (Privacy), 16 (No Warranty), 17 (Liability Limit), 18 (Indemnity), 19 (No Guarantee), 20 (Legal Compliance. Taxes), 21 (Severability), 23 (Modification and Termination of Joom Service), 24 (Choice of Law) shall survive any termination or expiration of this Agreement.

26. Notices

26.1. Except as explicitly stated otherwise, any notices shall be given by postal mail to Joom at Gustava Zemgala st. 78, LV-1039, Riga, Latvia (in the case of Joom) or, in your case, to the email address you provide to Joom (either during the registration process or when your email address changes). Notice shall be deemed as proof of service 24 hours after email is sent, unless the sending party is notified that the email address is invalid. Alternatively, Joom may give you notice by certified mail, postage prepaid and return receipt requested, to the address provided to Joom. In such case, notice shall be deemed as proof of service three days after the date of mailing.

27. Disclosures

27.1. The services hereunder are offered by SIA Joom, located at Gustava Zemgala st. 78, LV-1039, Riga, Latvia.

28. Confidentiality

This Agreement is strictly confidential, and its content shall not be disclosed to the third parties, except for PSP. Joom reserves the right to claim Merchant for all losses and damages caused by a disclosure of such information by Merchant to the third parties.